If you’re interested in testing annotations in your email, you can send a test to yourself using this Annotations generator tool.īy the way, if you’re interested in getting some insights and analytics of your campaigns with annotations, check out Brian Sisolak’s ( PeakInbox (no connection with FreshInbox and not compensated either :) ). Learn how to use a Google Promotions Tab code in Marketing Cloud Content Builder to enhance your email promotions with images, deals, expiration dates, an. By using high-quality images and the most relevant information, your emails. Granted this seems like a test as Gmail seems to be doing this randomly, so not all emails with annotations will have their annotations displayed.Įither way, this looks like an interesting development! Email annotations let you include images, deals, expiration dates, and other offers to help bring your emails to life.
However, it is looking like Gmail is starting to display emails with annotations in the main list. If you sign up for Litmus or another partner that supports this Gmail promotional annotations you can tailor your email content to best support the feature.
Originally, the remaining emails in the Promotions tab list (under the header Remaining Promotions) did not display the annotations even though they might contain annotations in the email. This meant only a few emails were displayed with these special features at a time.Īnnotations are appearing in the main list… randomly. This allows emails to feature a prominent image along with accompanying labels for offers beneath the subject line of the email in the Gmail App.Īt launch, Gmail only featured the annotated emails on the top two spots in a special “Top Deals” section in the Promotions tab. Two years ago Gmail launched email annotations for Promotions tab. Gmail Promotions Annotation will enable you to catch the eye of your potential customers by the ability to add an image, header, company logo, the end date of a promotion and many other characteristics.
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